This Circle Routes driving guide helps navigate the road trip drivers to popular tourist spots in BC. The icons in this book relate to signs on the roads that direct drivers to interesting tourist attractions.
Brief: Tourism BC realized that the public was using this book as a map more than a guide. For this reason, the design demanded easy navigation and simplicity.
Solution: I decided to colour code sections with larger maps for faster and easier navigation. The circles are friendly shapes that link the user from the map to the information about those destinations.
Studio: Porcaro Communications (WIAN Branding)