Animation
Brief: A smart, simple and quick solution to this design brief was in higher demand than usual as two attempts had already been made by other designers.
Solution: This project began with a specific logo request that included a stylized "M". The added circle around the icon gives it a home, a sense of completeness and compliments the tailored sans serif typeface. The angles from the logo were reflected in the brand to pay homage and to define interest and character. The corporate palette is reminiscent of traditional 'mining' colours while being juxatposed with sharp contemporary shapes, lines and typefaces. Minefinders has since been purchased by Pan American Silver Corp which means the website and brand are unfortunately permanently inactive.
Deliverables: Advertising, brand guidelines, corporate communications, logo, PowerPoint presentation, stationery and website.
Studio: Porcaro Communications (WIAN Branding)