Lights of Hope is an annual Fundraising campaign to support St. Paul's Hospital Foundation.
Brief: I was given the 2014 and 2015 Lights of Hope campaigns based on my speed, accuracy and technical skills given the massive quantity of deliverables using the same artwork. The project involved designing, producing and preparing multiple final files using the same artwork thus adhering to the same look and feel.
Solution: These campaigns put my technical and production skills to the test. I was able to demonstrate my creativity while using the same illustrations and brand across several applications. My Adobe Illustrator and InDesign skills were exercised while creating information-heavy forms. It was imperative that I remained organized to ensure version control. Once design was approved, I prepared a wide range of error-free files for production for the client to submit to the suppliers and manage production on their end.
Deliverables: Donor display, external signage, internal signage, posters, plaques, newspaper campaigns, digital and print advertisements, donation forms, letterhead, corporate and regular envelopes, recognition buck slips, rack cards, post cards, Christmas card, event invitations, stickers
Studio: Signals Design Group